1. The five factors that affect the marketing of any home are the price, location, terms, condition of the property, and the agent you select.

2. Over 80% of all Buyers purchase their home through real estate agents.

3. The real estate agent you select should have mutual objective with you such as obtaining the highest possible price, in the shortest period of time, with the most favorable terms.

4. There is much more to a successful sale than placing a sign in the yard, an ad in the paper, and submitting it to the Multiple Listing Service. Discover what other things the agent will be doing to make your home sell.

5. There is a cumulative effect in advertising. Ask what your agent's policy is in regards to advertising.

6. Advice on how to sell your home quickly is a valuable service to expect from the agent you select.

7. Ask the real estate agent how contracts will be presented and if there will be a net sheet showing all of the expenses involved. 8. Many homeowners are concerned because they don't know what is taking place during the listing period. Ask the agent you choose how they stay in touch.

9. Real estate agents are usually able to recommend repairmen and contractors who perform quality work at reasonable prices to help you maintain your home.

10. A Home Protection Plan will allow your home to sell more quickly and protect you from potential liability due to faulty mechanical items.

11. A real estate professional is trained to qualify buyers in order to protect the Seller from taking a home off the market prematurely.

12. Important criteria for selecting an agent are: level of service, selling quickly at an expected price, and the reputation of the agent and their company.

13. Ask for a list of people the agent has represented. This will allow you to independently check the agent's "track record."

14. Following up with prospects who have looked at your home is important but if the owner attempts this, it might appear that he is over anxious.

15. Some real estate agents will issue the Seller a performance warranty which states that if the owner is not happy with the service they are receiving, the agent will release the listing.

16. An inspection by a professional inspector prior to finding a buyer, may identify problem areas that you can repair. This will save time and possibly increase the price you receive for your home.

For more information, call Rich Morse, your real estate professional, at (800) 946-3895.


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CENTURY 21 Lois Lauer Realty
1998 Orange Tree Lane • Redlands, CA 92374
Toll Free (800) 946-3895 • Cell Phone (909) 518-7841