Homebuyers feel ready and willing to buy, but not financially able

By • May 8th, 2012
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Surveyed consumers felt less confident about their future financial condition in the third quarter of 2011, according to the University of Michigan Index of Consumer Sentiment. Anticipated financial condition is significantly lower than in the pre-recession years, and appears to be dropping back to the lows last seen in 2008. Consumers also became less optimistic about homebuying conditions from the second to third quarter, although perceived homebuying conditions remained extremely high by historic standards.

Chart last updated 5/7/12

3rd Quarter 2011 2nd Quarter 2011 3rd Quarter 2010
Financial Condition Index
103
111
109
Homebuyer Condition Index
150
151
160

first tuesday Analysis

Data courtesy of the University of Michigan*

Inform them they are able to buy

Changes in homebuyer opinion in the Western Census Region, as shown in the chart above, are tracked based on the answers to two questions:

  • The blue line — “Now looking ahead— do you think that a year from now you and your family will be financially better off, worse off or just about the same as now?”; and
  • The red line — “Generally speaking, do you think now is a good time or a bad time to buy a house?”

The greater the percentage of positive answers, the higher the index figure. Agents and brokers who follow the indexed trend of both lines will improve their awareness of the way homebuyers are likely to behave in the following months when deciding whether to make an offer to buy a home. The Western Census Region includes all states west of Texas. Most of these states experienced economic and home-pricing drops during the Great Recession.

When looking at this data, however, keep in mind that California’s economic recession and financial crisis were fueled by a more extreme drop in employment and real estate pricing than that experienced by the nation as a whole. The real estate recovery will thus take a bit longer to develop in California and the southeastern U.S. (specifically the states from Florida to Louisiana, including Georgia) than in the northeastern or central parts of the country.

Copyright © 2012 by first tuesday Realty Publications, Inc. Readers are encouraged to reprint or distribute this information with credit given to the first tuesday Journal Online — P.O. Box 5707, Riverside, CA 92517.

MARKET VALUE

Why The Market (Not Sellers) Determines The Sale Price Of Your Home

Pricing a home in today’s market can be difficult even with the prospect of stabilizing home values. Despite what some sellers believe -- that their unique home is worth more than recent comparable sales in their area -- buyers are the driving force now in determining the true value of homes.

Pricing a home higher than advised to “test the market” often proves a waste of a seller’s time -- and buyers’ time. Buyers know the market by comparison shopping and will offer only what the home is worth today -- not what other homes sold for a few months ago, not what the seller paid for it years ago, not the combined prices of all the upgrades and improvements made to the property.

A realistic price -- sometimes slightly lower than the competition -- attracts interest in your home right from the first moment it’s on the market. The more interest in your home, the more opportunities for offers. The positive energy from early activity today is likely to put your home in demand -- and can create multiple offers and a quick sale.

The converse is also true -- a too-high price can turn your attractive home into a white elephant. More and more buyers in this market will pass on an overpriced home because they can get more for their money elsewhere. The longer it stays on the market unsold, the more likely it is buyers will start suspecting something more is wrong with it beyond just the price. In today’s market, the old maxim is more true than ever: Price sells!

Throw out those old calculations and numbers and sit down to face the reality of our local market today. As real estate professionals, we can help you see where home prices are right now, learn what buyers are purchasing and offering for similar homes in our area and suggest a price point that will get your home sold. Here are several more tips to maximize market value.

Be Understanding
If you are a seller who bought at the peak of the market and now need or want to sell, being understanding is the name of the game now. You may not, in most cases, be able to sell your home for the same price you purchased it. Stand back from those numbers and realize you have had a number of good years in your home, living there and enjoying it, making it your own. Now it’s time to move on to your next stage in life and to get there, your home must be sold for whatever buyers determine it is currently worth -- which may not be what you paid for it.

Make It A Steal
If you are ready to sell and your house is in great condition, aggressive pricing will get your home sold quickly. Looking at your competition, consider pricing your home slightly under them. When your home hits the market, interest will be highest as buyers see the true deal they have before them. Buyers will see your home as not just a good deal or a bargain, but a steal! A bidding war may even ensue, bringing your home’s final selling price up in the process.

Super Staging
Home staging -- making your home look inviting and picture perfect -- is effective in getting your home sold. It’s hard erasing your personal touches from your home, but it’s needed if you want buyers to see your home as if it were from the pages of a catalog or design magazine. Great staging makes it easy for buyers to picture themselves living, relaxing, entertaining in your home -- as well as owning it! Hiring a professional home stager is worth the money as their work will encourage buyers to linger and like your home enough to make an offer. With the right price and right look, your home is as good as sold!

Step Into Buyers’ Shoes
If you’re looking to really understand where your home needs to be positioned, step back and be critical like a home buyer will be. Analyze what the flaws are in your home -- that to this day still bother you -- and remedy them. If you can’t fix the problems, such as location, needed major remodeling, or items that are still not updated or fixed, adjust your asking price accordingly. We will guide you.

Serious About Selling
If you are ready to sell your home, be sure to price it right from the beginning. Waiting for multiple price reductions to finally hit the correct market price can cost you time, money and many lost buyers. If you have a home for sale that is not garnering any interest, let alone offers, slashing the price significantly is more effective than small, incremental drops. A home that drops its price by 10% to 20% will be seen by a new buyer pool searching in that different price range -- where buyers will actually consider it.

Look For Guidance
In today’s market, it’s imperative to have a professional alongside you when you sell your home. We can help you determine the best price to make your home sell quickly so you can move on. We know our local market, what buyers are looking for -- and at what price points -- as well as what makes homes sell today.  For more information, call Richard Morse, your real estate professional, at (800)946-3895.


Moving In

Increasingly, Extended Families Live Together

Don’t be surprised by your grown child asking to move back in, or a retired adult looking to share space with your family. The U.S. Census Bureau reported that 16% of the population -- about 49 million people -- live in a home with two adult generations. Job loss, elder-care issues, divorce, military service and other life transitions are creating a growing trend of blended households nationwide -- and in our local area too.

If your family is looking for the perfect home to give different generations their own space, call us and we’ll help you locate the right property to fit the needs of everyone in your household.  For more information, call Richard Morse, your real estate professional, at (800)946-3895.


How to Rent the Right Storage Building for Your Stuff

There are several reasons why people rent a storage unit. Downsizing a home is one of them. Having a place to store out-of-season lawn equipment is another, paying to have a son’s or daughter’s stuff stored when they move to another city is common. 

The first question to ask your self is whether the value of stored items justifies the cost of storing them fo a year or more. One woman stored her grandmother’s belongings for 26 years.
If storing is worth the price, go through the process of finding the right company and unit.
What to consider:
Sizes and cost: A unit can range from 5x5 or 8x12, to 10x10 or more. Prices can range up to $250 a month for a large unit in some cities.
Features: Is the unit air conditioned to prevent temperature extremes and mold? Are trucks and carts available? Do they furnish the lock?
An outdoor unit has access from the outside. An indoor unit is accessed freom inside a building.
Security: Ask whether there are videos cameras monitoring the units and grounds, whether the units are in a gated area, and whether you need a pin number to gain access. 
Free parking: Some companies have a space available to park a car, boat, RV or motorcycle.
Rental payments: Determine what the terms are, whether the company accepts credit cards or online payment, and what the office hours are.
A visit to the establishment will give you a good idea if it’s a company you want to do business with. Check to see if the buildings are in good condition and whether the grounds are well kept.
If you live in another city and won’t see the place before you move, ask to have photos of the facility sent to you before making a reservation.
 
For more information, call Richard Morse, your real estate professional, at (800)946-3895.

What is a Short Sale?

A short sale can be an excellent solution for homeowners who need to sell, and who owe more on their homes than they are worth. In the past, it was rare for a bank or lender to accept a short sale. Today, however, due to overwhelming market changes, banks and lenders have become much more negotiable when it comes to these transactions. Recent changes in corporate policy and the Obama administration have also improved the chances of getting a short sale approved.

But to be technical, here's a more official definition:

A homeowner is 'short' when the amount owed on his/her property is higher than current market value.
A short sale occurs when a negotiation is entered into with the homeowner's mortgage company (or companies) to accept less than the full balance of the loan at closing. A buyer closes on the property, and the property is then 'sold short' of the total value of the mortgage.
For homeowners to qualify for a short sale, they must fall into all of the following circumstances:
Financial Hardship – There is a situation causing you to have trouble affording your mortgage.
Monthly Income Shortfall – In other words: "You have more month than money." A lender will want to see that you cannot afford, or soon will not be able to afford your mortgage.
Insolvency – The lender will want to see that you do not have significant liquid assets that would allow you to pay down your mortgage.
This seems simple enough, but it is a complicated process that takes the expertise of experienced professionals. We can help  you identify all possible options and, when possible, we can assist you in the quick execution of a short sale transaction.
 
For more information, call Richard Morse, your real estate professional, at (800)946-3895.

Top 4 Questions Home Buyers Have About the Tax Credit

Helpful comments from Rismedia.

Top 4 Questions Home Buyers Have About the Tax Credit

RISMEDIA,  March 29, 2010—As the April 15 deadline to file 2009 federal tax returns approaches, the National Association of Home Builders (NAHB) is providing answers to some of the questions home buyers are most frequently asking about the home buyer tax credit.
“NAHB’s website that provides information about the home buyer tax credit, www.FederalHousingTaxCredit.com, has received more than 8 million visits,” said NAHB Chairman Bob Jones, a builder and developer in Bloomfield Hills, Mich.  “We are doing everything we can to make sure home buyers are informed about this outstanding opportunity to benefit from buying a home before it expires April 30.”
Some of the more commonly-asked questions, and the answers, include:
 
 1. How does a home buyer claim the tax credit?
 
The credit is claimed when the home buyer files or amends their federal income taxes. For qualifying homes purchased in 2009 or 2010, the taxpayer must complete IRS Form 5405 and attach a copy of the settlement statement. In most cases, the settlement statement is a properly executed Form HUD-1.
 
In circumstances where a HUD-1 is not provided, such as purchasing a mobile home or a newly constructed home, the IRS will accept an executed retail sales contract (mobile homes) or a copy of the certificate of occupancy (new homes).
 
2. Does the home buyer have to sell their current home in order to qualify for the $6,500 repeat home buyer tax credit?
 
A home buyer does not need to sell their current home in order to be eligible for the repeat buyer credit. They can continue to own both homes, and rent or use their former home for something else, as long as it no longer serves as their principal residence. The taxpayer is required to use the new home as their principal residence, and live in it for at least 36 months, or they will have to repay the credit.
 
3. Do married couples both have to meet the eligibility requirements in order to claim the credit, even if they file taxes separately?
 
Both spouses must fully meet all the eligibility requirements for either the $8,000 first-time home buyer tax credit or the $6,500 repeat buyer tax credit, regardless of if they file joint or separate tax returns. However, if an unmarried couple purchases a home and only one person qualifies, the eligible person may claim the full credit.
 
4. Do all home purchases need to be completed by April 30, 2010, in order to be eligible for the credit?
 
There are two exceptions to the April 30 deadline. If the buyer enters into a binding contract by the deadline, they have until June 30, 2010, to complete the purchase. The deadline has been extended a year, to April 30, 2011, for members of the uniformed services, Foreign Service or employees of the intelligence community who have been on qualified extended duty outside the United States for at least 90 days between January 1, 2009, and April 30, 2010.
 
For more information, call Richard Morse, your real estate professional, at (800)946-3895.

Household Odors Can Prevent a Sale

Selling a home involves lots of prep.  However, a touchy topic that may affect a home’s ability to be sold is its odor.  Owners may not even be aware of the smoke/pet/mildew problem, but buyers will notice it immediately upon setting foot in the home.  If you have dogs, cats, hamsters, old carpeting, mildew problems, or if you love to smoke or cook foods with a pungent odor —chances are that buyers can smell it and it may prevent a sale. Do the sniff test and determine if you have any offensive odors. Ventilate the home and invest in an air-cleaning and deodorizing machine or products to remove pet odors. Another option is a cleaning product with living enzymes that consume the odor-causing agents and remove the smell permanently.

If you have pets in the home, it may present a problem with potential buyers who have allergies.
  • Get rid of smells. Minimize odors by removing litter boxes and thoroughly vacuuming up dog and cat hair.
  • Move the dog out. Relocate the pets during the selling process. Moving the animal to the home of a friend or relative is the best solution.
  • Next best: to the basement. If the pet can’t be moved, then confine the animal to the basement or the garage.
  • No pets at showings. Take the pet with you during open houses and showings.
  • Hide the evidence. Remove evidence of the pet, like pet toys, feeding dishes and photos, which can distract potential buyers who don't like the idea of animals living in the house.
Smell has a very big impact on people psychologically. Even minor odors can put people off.  It could be cooking odors, smoking odors, or pet odors, but if prospects don’t like the way a house smells, they’re not going to buy it. Do every thing possible to make your home smell wonderful.

For more information, call Richard Morse, your real estate professional, at (800)946-3895.


Helping Children Cope with a Move

 1. Show the children the new home and their new room prior to moving. If this isn't possible, pictures or videos will help them visualize where they are going.

2. Assure children that you won't forget their friends.

3. Make a scrap book of the old home and neighborhood.

4. Throw a goodbye party. At the party have their friends sign a tee shirt.

5. Have your children write good bye letters and enclose their new address. You may wish to call the other children's parents so they will encourage return letters.

6. When packing, give them their own box. They can decorate it so they know which one it is.

7. If you move far away, buy postcards when you stop so they can remember the trip.

8. When unpacking, allow them to unpack their treasures, then let them play with the boxes while you unpack.

9. Start a scrap book for their new home. Include a diary of "My first..."

10. Visit their new school, park, church, etc. Remember to take a camera. 11. Help your children invite new friends over to the house.

12. Let them choose a new favorite restaurant. This will help them feel in control of their New World.

13. Encourage them to send letters about their new home, to their friends.

14. Involve your children in groups, sports, and activities like the ones they used to participate in.

15. Remember even if you only lived in a home a few years, to a young child it is nearly their entire lifetime!

For more information, call Richard Morse, your real estate professional, at (800)946-3895.

16 Things Every Homeowner Should Know Before Selling

1. The five factors that affect the marketing of any home are the price, location, terms, condition of the property, and the agent you select.

2. Over 80% of all Buyers purchase their home through real estate agents.

3. The real estate agent you select should have mutual objective with you such as obtaining the highest possible price, in the shortest period of time, with the most favorable terms.

4. There is much more to a successful sale than placing a sign in the yard, an ad in the paper, and submitting it to the Multiple Listing Service. Discover what other things the agent will be doing to make your home sell.

5. There is a cumulative effect in advertising. Ask what your agent's policy is in regards to advertising.

6. Advice on how to sell your home quickly is a valuable service to expect from the agent you select.

7. Ask the real estate agent how contracts will be presented and if there will be a net sheet showing all of the expenses involved. 8. Many homeowners are concerned because they don't know what is taking place during the listing period. Ask the agent you choose how they stay in touch.

9. Real estate agents are usually able to recommend repairmen and contractors who perform quality work at reasonable prices to help you maintain your home.

10. A Home Protection Plan will allow your home to sell more quickly and protect you from potential liability due to faulty mechanical items.

11. A real estate professional is trained to qualify buyers in order to protect the Seller from taking a home off the market prematurely.

12. Important criteria for selecting an agent are: level of service, selling quickly at an expected price, and the reputation of the agent and their company.

13. Ask for a list of people the agent has represented. This will allow you to independently check the agent's "track record."

14. Following up with prospects who have looked at your home is important but if the owner attempts this, it might appear that he is over anxious.

15. Some real estate agents will issue the Seller a performance warranty which states that if the owner is not happy with the service they are receiving, the agent will release the listing.

16. An inspection by a professional inspector prior to finding a buyer, may identify problem areas that you can repair. This will save time and possibly increase the price you receive for your home.

For more information, call Richard Morse, your real estate professional, at (800) 946-3895.


A New Approach for a Failed Listing

It's disappointing to put your home up for sale, expecting it to sell immediately, and then it doesn't. You lose the home you wanted to purchase because you needed the cash out of your old home, and don't want to make two house payment.

The longer a home stays on the market, the more likely agents and prospects will think there is something wrong with it. The home will be shown less, making it more difficult to find the right buyer for the home.

The reasons that properties fail to sell include one or more of the following: price, location, condition, terms, and marketing efforts. To successfully sell, a correction in these areas must be made. You rarely get a second chance to make a first impression. To maximize the new marketing efforts, all factors must be considered.

Price is the single most important factor in a successful sale. It can overcome a poor location, bad condition, or no terms. A price adjustment must exceed an invisible threshold in order to induce increased activities. For instance, if a home is priced at $107,500, a reduction probably will not encourage additional activity unless it brings the price below $100,000.

If the location of the property is not favorable for a sale, an adjustment in one of the other factors must be made in order to compensate. The areas to consider are price, condition, and terms.

Most buyers, regardless of the price range they're in, spend everything they have for a home. They have to live in it the way they buy it until they can save enough to redo it. It's better to replace carpet and floor covering with something neutral, than to give the buyer an allowance to pick their own. It's better to replace wallpaper and repaint with neutral colors than to give the buyer an allowance to pick their own. It's also better to replace appliances that are needed, than to make an allowance.

Buyers will always deduct more in their offer than it will cost you to make the repairs or improvements.

Terms describe financing alternatives. They include seller carried first & second lien notes, buy-downs for the purchaser to lower the costs of the payments in the initial periods, seller paid discount points, and the willingness to sell the home FHA or VA.

If two or more homes of the same size are on the market in the same area, for the same price, the one in the best condition will probably sell first. If two or more homes of the same size are on the market in the same area, in the same condition, the one with the best price will probably sell first.

If two or more homes in the same condition are on the market in the same area, at the same price, the largest one will probably sell first. If two or more homes of the same size are on the market for the same price, in the same condition, the one with the best location will probably sell first.

One successful tactic is to position your home like its new on the market. This will create excitement among the buying prospects and more importantly, the agents in the area.

Your home must be exposed to the largest buying segments. Your home must appeal to different buyer segments, such as first time home buyers, move up buyers, relocation buyers, move down buyers, and investors.

Every home needs an exciting feature. The price of the home will determine what the feature needs to be. It could be new appliances in the kitchen, ceiling fans through out the home, a whirlpool spa, or a home entertainment center.

If your home doesn't have an exciting feature, that could be the reason it hasn't sold.

For more information, call Richard Morse, your real estate professional, at (800)946-3895.


Critical Things that Allow a Home to Sell Quickly and for the Most Money

1. It is important to make certain that the first impression is a favorable one.

2. You'll never have more activity on the home than you will in the first three to four weeks of the listing. The reason is simple: there are buyers out there who have seen everything available and for one reason or another, haven't bought. They are just waiting for something new to come on the market.

3. When that new property does hit the market, buyers and agents both will scramble to look at it. It is common knowledge that the property will usually sell for the highest price during this time. After the initial surge of interest, the only people to look at it will be those buyers new to the marketplace.

4. Make your home look and feel like a builder's model home. Everything should look like it belongs even if it means storing some things until the home is sold. You are trying to create a feeling that makes potential buyers want to move in.

5. Don't wait to see if the house will sell first before implementing these ideas. Once you do decide to do something, don't do just the easy ones or just the bare minimum.

6. The property needs to look good from the street, up the sidewalk, on the front porch, throughout the house, in the darkest closets, and even in the attic. You definitely want to give the impression of a well cared for home.

7. You want the prospective buyer to feel that this home is quality all the way through, not just on the surface.

8. You are even competing with every other home that is currently for sale: new and pre-owned, your area and other areas, those listed with agents and those trying to sell themselves; even with the foreclosures in the market.

9. Your property must appeal to owner occupants who will pay the highest price for the property because they are going to live there as their home.

10. Typical buyers put all of their savings into the down payment and closing costs and don't have anything left over to improve the home such as replacing old, worn-out things.Those buyers will just have to live with that carpet until they can afford to replace it.

11. If buyers have a choice of two comparable properties similar in price, they'll choose the one in the best condition. Just as on the other hand, if two properties are similar in condition, the buyers will choose the one that is less money.

12. Stand at the street and look at the house. If all you can see are trees and shrubs, you have some yard work to do. One of the easiest things to do is trim the shrubs that are overgrown. They should be lowered to a height near the bottom of the windows. If there is ivy growing on the side of the home, get it off.

13. If there are tree branches hanging low in the yard, they need to be pruned. A simple rule of thumb is to have all the limbs high enough so that you can walk under the tree.

14. Invest in a few flats of flowers such as petunias or periwinkles that will last the entire growing season. This will add color and beauty to the front of your home. Consider putting some nice looking flower pots on the porch with some red geraniums or some other blooming plants in them.

15. Look at the front door and the area around it. If you paint nothing else, at least give it a fresh coat of paint. If the doorbell is broken, replace it. Wash the mail box. Keep the porch swept. Get an attractive mat for people to wipe their feet.

16. Air out the home. You are the last person to notice any peculiar odor in your home that may be blatantly obvious to visitors. Go on a search to find the offender. It may be a kitty litter box or a dog bed. It might even be a mildewed shower.

17. Wash all the windows in the house, inside and out. While you're at it, clean the window sills and the bottom of the window jambs, and wash the blinds.

18. If it has been over a year since you've had the carpets cleaned, now is the time to do it. The bare floors should also be waxed or polished, even if they're supposed to be "no-wax."

19. Put bright light bulbs in every socket made for a bulb. Buyers like bright and cheery so you have to keep it from looking like a dungeon. You'll also want to keep the drapes and shades open during the day, even if you're not in the habit, because it will make the property look better.

20. Clean out all of the closets, cabinets, and drawers. Get rid of things you haven't used in the past five years and pack up everything that you haven't used in the last year.

21. Closets should look as if they have enough room to hold additional items. You might need to box up off season clothes to make it look that way. Get everything off the floor and don't have the shelves piled to the ceiling.

22. Even though it may be inconvenient, you will be better off by selecting the furniture pieces that look best and putting the others in the garage, basement, or better yet, in storage. You can rent a mini-warehouses for a few dollars a month.

23. Go over the kitchen like a health inspector. Clean the oven and keep it that way, even if it means eating out more often. After cleaning the range, put new drip pans under the burners, or at least, cover the old ones with foil. Clean around the seal of the door to the dishwasher.

24. Bath tubs, showers and sinks should be freshly caulked. All the grout should be clean and in good condition. There are excellent cleaners that will do the job without tons of scrubbing. There should be no leaks in the faucets or traps.

25. Keep children's toys out of the front yard and off the sidewalks and front porch. Get the teenagers and children to understand the importance of keeping the house looking good while it is on the market. Take down the posters until the house is sold.

26. Clean the ashes out of the fireplace during the season that it isn't being used. 27. Be sure there is a light in the attic and it is easy and safe for people to walk.

28. If you don't have time for a garage sale, consider donating things to charity. Make a list of all the items and their estimated value, and be sure to get a receipt. The donation is tax deductible and may be worth more to you than the time and effort you'd put into a garage sale.

29. The pool needs to be sparkling and free of leaves.

A small investment that can make big returns

1. Change the wallpaper in the entry, kitchen, and bathrooms if necessary.

2. Replace ugly or out of style light fixtures.

3. Completely paint the inside of the home and put all new floor coverings down. Add new window treatments.

4. Ceiling fans are attractive and they are also very practical.

5. New appliances in the kitchen can be an exciting feature that can actually make the difference in a prospect choosing your home over another.

Just before a showing:

1. When the agent arrives with the prospects, have the drapes and window shades open to let in as much daylight as possible. At night, be sure that all of your outdoor lights are on, especially landscape and pool lights.

2. Open all the doors between rooms to give an inviting feeling. Turn on all of the lights including the lamps. Tune the radio to quiet, "elevator style" music.

3. Pick up any newspapers or magazines that may be lying around. See that the counters are free of unnecessary items and that dirty dishes are placed in the dishwasher. Take out the trash if needed. 4. If you have pets, get them out of the way. Not everyone may share your love for animals. Some people may be allergic to them.

5. The beds should be made and clothes picked up. Bathrooms should be clean and the toilet lid down.

6. When you leave the house in the morning or during the day, please leave it as if you know it is going to be shown. It's may be difficult and may even mean you have to get up a little earlier in order to take care of these important items. You never know when the right person is going to look at it, so you must always be ready for them.

For more information, call Rich Morse, your real estate professional, at (800)946-3895


Pricing a Home to Sell

The seller sets the price of the home, but ultimately the buyer determines the value. My job is to supply you with facts about what has sold recently and what is for sale now to help you make a decision.

The common pricing objections frequently heard from sellers, really have no relationship to value. Some of the most common ones are: "Another agent said it was worth more," "Our home is nicer than those houses," and "People always offer less than asking price." Others include, "We can always come down on our price," "We have to get that much out of our home," "My neighbor was able to get his price," "Let's try it at our price for a month or so," "The buyers can always make an offer," or "We paid more than that for our home."
  
Obstacles to proper pricing include incompetent agents who will accept a listing at any price the seller puts on it. Sometimes neighbors will lead the seller to believe they got more for their home than they did.
 
Inflationary times can cause prices to go up rapidly because of economic factors. While recessionary times will cause prices to go down because of adverse economic conditions.
 
Fear of making a mistake in pricing which could lead to losing a significant portion of their equity. Loss of perspective due to the seller being emotionally involved and not thinking objectively. A property is worth a value independent of the motivations or needs of the owner.
 
Overpricing can cause a myriad of problems in selling a home in a predetermined period of time. It can reduce sales associates activity as well as reduce advertising response from both agents and prospective buyers.
 
Other missed opportunities of overpricing include losing interested buyers, attracting the wrong prospects, eliminating offers, and even helps sell the competing properties by making them look like a bargain.
 
When a buyer is enticed to pay too much for a home, overpricing can cause appraisal problems. There must be comparable sales to justify the price. Lenders want to protect their investment in case they have to foreclose.
 
Overpricing initially extends market time no matter how important the reasons.  Houses sell quickly and usually for the most money when they are priced properly in the beginning.
 
 
Things that don't affect value include your original cost, or the cost to re-build the home today. Your investment in the improvements does not indicate a market value either; they may improve the marketability but not necessarily the price.
 
Personal attachment and sentiment make a house a home but they don't determine value. As difficult as it may be, personal feelings must be separated to arrive at a fair market value.
 
REALTORS® have buyers waiting who have seen what is currently on the market and are waiting for something new to be listed. Most activity will take place in the first 3-4 weeks of a listing.
 
The excitement of a new property on the market will create an urgency for both buyers and agents to see it as quickly as possible. In many instances the home will receive its highest and best offers during this time.
 
After that initial period, the only people to look at it will be new buyers in the marketplace. Careful consideration must be given to positioning the home properly during the first few weeks of the marketing.
 
The purest definition of value is what a willing buyer will pay to a willing seller without any undue force involved. There are different values for specific purposes, such as insurance, taxes, or to determine a sales price.
 
An appraisal will use two basic approaches to value. The cost approach considers what it will cost to rebuild the home today and depreciate it for its age and condition. However, the more popular approach is market value. This looks at homes similar to the subject that has sold recently.
 
 
Knowing that past performance is important to establishing value, supply and demand of the current homes on the market also play a factor. Many homeowners find it helpful to look at the similar homes currently for sale before putting a price on their home.
 
For more information, call Rich Morse, your real estate professional, at (800)946-3895.
 
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CENTURY 21 Lois Lauer Realty
1998 Orange Tree Lane • Redlands, CA 92374
Toll Free (800) 946-3895 • Cell Phone (909) 518-7841




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